The Norge Beautiful

Trevor Boyd, our beloved photographer and friend, whose worked with us many times, went on a trip recently to Norway to visit some friends.  There was no surprise at all, Trevor being who he is with his insatiable love for beauty and light,  when he came back from the trip, gushingly sending me pictures of beautiful people he’d stayed with and met at a camping trip.

Everything about Norway seems magical. The impeccable life-style that hearkens to a time when things were simpler, and when life moved at a pace that was steady and straightforward, with true steps, and beauty that was found, admonished and celebrated. Trevor’s snap shots reminded me of Earnest Hemingway’s line in A Moveable Feast where he says “We ate well and cheaply, and drank well and cheaply, and slept well and warm together and loved each other.” Maybe not in true context, but that feeling of living a simple, full, beautiful life. His pictures convey this feeling that every breathe taken, is taken with meaning. That there’s a reason for all this. This is the essence of style. Living beautifully, living well and living with meaning, and you’ll find that those with impeccable style and life-style would be the ones who’ve grasped this.

Here’s to a life lived well and full. Cheers.

The Norge Beautiful Campaign.

Check out Trevor’s work at trevorboydphotography.com

Models dressed by Bolger.no, us.topshop.com and H&M

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Into the Wild

We’ve gone and done it again. We’ve traipsed through the woods, across soggy marsh land esq situations and towards dried rocky river beds with breathtaking views  to bring you this seasons trends, looks and general attitudes, dispositions and beautiful people.

Brent (photographer and creative genius) and I started the afternoon not knowing quite sure which of our models would show up to the shoot, this is obviously a stressful situation albeit hilarious. As life goes in our small town it just so happens that our models are our friends, and to our advantage they’re all beautiful, but they also have lives and jobs and so on. We met at Brents’ office downtown and with much fear I opened the door, fully not knowing who would be there but having a vague idea and a vague hope.

My fears were stilled because Matt was there, with his beautiful wife Jess. And so, as a troupe, we traipsed out to the truck to go find our location for the shoot that day. Location this time round happened to be Whiskeytown lake, at the back end, and we ended up bouncing down some dirt roads, through trees and into the wilderness stumbling upon the most beautiful vlei you could imagine. It seemed like a little pocket of something, something special and almost magical that I cant’t quite find the words to describe. There were still fresh bear, coyote and mountain lion prints in the squishy floor of the semi dried up cove. We were legitimately in the wilderness and were expectant of an impending wild beast attack at any given moment.

We put Matt into an outfit but were soon joined by a group of native spectators. Mountain people, I think. Or so they seemed. (They were probably just local farmers but my sense for extravagance pins them as mountain folk). They watched with much amusement, whilst puffing away on their joints, as Brent handled the camera and Matt handled the smolder, I in turned handled coughing away the puffy clouds. It was hilarious. I don’t know that they’d ever seen a photo shoot, and they’d make little comments here and there as if to encourage us in our exciting endeavor.

Hunter and his crew showed up then, and as it turned out, we were doing two shoots in one that day. After Hunter and his band, Gabriel Kansas, were done with their album shoot we proceeded with Hunter and Matt. It seemed so easy to shoot them together, both the most laid back guys, no posing needed. It was natural and it was real. After taking in the beauty of that place, and after watching Paul (from Gabriel Kanses) streak around with a Minnesota flag, which was hilarious, and also deciding on next location, we packed up and met Grace on the other side of Whiskeytown. Grace is flawless. A natural beauty who doesn’t try. She just is.

Again we traipsed and hiked/slithered down the side of what I assume to be the dried lake, and came to a rocky little beach where we shot the three of them together, and again, it was perfect. Brent captured them in such an amazing way, so at ease, so peaceful. It was as if we had stumbled upon them just being there. It was such a relaxing shoot, it seemed so easy.

Our outfits were inspired by winter wear; knit norwegian sweaters, scarves, the odd fur here and there, boots, blue grass, european class and that rough but sweet woodsy feel. This seasons winter wear is inspired by cozy but chic.

And so here it is, introducing our Into the Wild shoot. Enjoy! Also check out Brent’s website bvaphoto.com/blog.

Click on the first image to open the slideshow.

Wardrobe Essentials and the Art of the Sock.

Fellas, we’re revisiting the age old story, the one that suggests what you should have in your closet if you want to look back next year and say that the winter of 2012-2013 was your best winter yet; also, it’ll be easier for you to dress in the morning if you have a helping hand with knowing what looks good, no matter what.

First let’s start with these boys:

Jasons’ look:

Keep your vintage tee and a wool blend (either tweed or something to that effect) extra slim fit pant paired with your oldest most rugged brogue boots, it completes this outfit. The tee dresses down the pants and the boot adds that edge that it needed. Sometimes it’s nice to create variety in your look, shying away from wearing jeans every day. Mix it up a little but maintain your comfort and edge if you’d like.  He accessorized with a hat.

Calebs’ look: For a more dressy look, something more put together that’s do-able for the office (not if you’re a lawyer though, sorry…). Try a cotton blend (or wool blend if it’s real cold) button-up shirt paired with an extra slim fit chino pant in dark dark blue (or color of your choice) and a pair of oxfords or brogues. If the weather is particularly cold where you live, go ahead and wear fun patterned or solid colored socks (try something that ties in with the color of your shirt or pants). Not only will your feet stay warm, but the socks give an exciting detail. NEVER wear white socks. Leave those for the gym and other extra-curricular activities.

Which brings us to this conversation: The do’s and don’t’s of sock wearing.

DO wear fun socks with dress shoes – it’s a fun detail that tells women, your boss and all the other important people in your life that you pay attention to detail and that you care.

DON’T wear fun socks with sneakers. It’s too much.

DO wear no-show socks with your sneakers, it’s a much neater look. If you argue that your feet will get cold then you should be investing in boots. It is winter after all and you might be the fool wearing Vans in the snow. No bueno. Your toes’ll turn black and have to be chopped off which makes for an awkward story as to why you no longer have toes. Don’t be that guy.

DON’T wear gym socks (those white bunchy ones) for your every day chukka wear. But DO wear black instead. You can never go wrong with black. It doesn’t stand out like a beacon in the night hailing lost sailors and sirens. Example below!

Jason’s second look:

Simply, cozy, casual, classy. Jason wears a cable knit sweater with a cowl neck and a hat, completely casual but put-together looking. Pair this with those wool blend extra slim fit pants and boots, or jeans and chukkas, and your whole look is complete. You’re put-together but you’re still comfortable.

This sweater is great because you can also throw a tweed blazer over, or a bomber jacket, or a pea coat of some sorts. It goes with everything.

Check out the different looks below, keep an open mind and don’t be afraid to try new things! You’ll be surprised at the outcome.

V-Day and How To Look Your Best

By Asaph Cueto and Cat Russell 

Fellas, Valentines day is right around the corner. It’s the time of year where you get to impress your girl. Likewise, she’ll be going out of her way (if she’s the kind of girl we like) to look good for you and be charming. You therefore have the responsibility to reciprocate.

 

Don’t be the guy that makes the mistake of thinking that it doesn’t matter what you wear for this big day. If you look like a mess, you won’t want to be seen with in public. Super awkward. Make an effort and go out of your way. Dressing well tells your partner, “You are worth me looking my best,” although you and I both know we still won’t measure up to her beauty.

 

All this being said, let’s work with what we have and focus on the outfit, starting from the top. Since it’s  Valentines day, and this is our excuse to show how sappy we are without sacrificing our masculinity,  throw on a shirt that has touches of red in it. I’d grab something like this Thom Browne Red & Blue Plaid. (If you’re an undershirt guy, wear a grey one). Definitely tuck your shirt in (it should be a slim fit) and grab a belt like this one from J.Crew. Go with dark jeans like these Diesel slim fits too, or skinnys if you’re just that trendy. Do yourself a favor and, while you’re at J.Crew, get a hold of a gray cotton v-neck pullover and throw it on over the shirt. The suit jacket should be one of the most pivotal items in your wardrobe and, if you don’t already have one, fetch a taupe colored jacket like this one by Thom Browne. The vertical balance will be flawless when paired with the dark denim and a pair of brown wingtips. For this Valentines day it’ll be the essential piece that completes your look. Finally grab a pair of brown, leather Oxford Wingtips and definitely don’t wear your gym socks. Grab either fun colored ones that have a pattern or wear no-show socks.

So there you have it, you’ll look absolutely great and ready to have a good time. Remember, dressing like a gentleman doesn’t mean you are one, so make sure you’re intentional about making her feel great, acting like the gentleman that every woman wants to be with. And relax, she already said yes to the date.

 

Good Luck!